Use what you already have

Use what you already have, wisely.

Use it wisely.

If you’re an avid reader of our e-mail’s you may be tired of reading this but it absolutely needs to be said again. Please allow me to illustrate; So you have a pilot car company. You want work. You create a Facebook page, you create a Twitter. You list your company anywhere you can free. You wait. Perhaps someone throws you a crappy bone and you run for a “broker” who has no bond, no authority, nothing but folks say they pay. You hope so because after you made the run you didn’t make a whole lot and you even dead-headed back home making nothing. WHAT???

Ok. Nothing’s going to stop you! You go spend $15 at Staples for 500 business cards man! Shoo-wee they look nice! So you fill up ‘yer wallet with them, give a few to the kids and friends. You even find a tired truck driver and push 5 on him. Nothing – oh but the “broker” lady out of wherever called with something too far away. She’s out of Seattle what’s she doing with runs way down here? How? WHAT???

And so the monkey continues to swing in joy.

But what about you? How do you grow? Hard work? Sure it is but it’s not all just behind the wheel. Things are a lot different these days – so a little detailed planning is involved. You can’t rush a load – the drivers already going 75 mph so how does this work? Slow down your game first. Step back and take a look at your operation. What you have and possibly a few more things you need. Envision your company operating the way you want it to from the books to the steering wheel while relaxing.

Pilot cars use what you have

Time to get to work.

First and foremost. Anything you have that is online add to it. Add more photos, a whole lot more text and look for more “friends”. While LinkedIn has a weird name and is kind of “on the odd side” consider using it and try linking with anyone/company related to over-dimensional shipping. Look at their profile picture first and if you see a truck click “connect” then look at their job title and if you see “logistics” click “connect. Don’t forget to add MORE, MORE, MORE text to your facebook and any other free ads you have out there. Blow them up big. Why? Simple, “content is king” if you have no content the smart search engine spiders read what you have and pretty much say to themselves “not much here” and report it back to people searching. Realize this; you don’t have to be on the front page to make more money. This is a thinking error; 0-70 almost over-night. Nope, it takes work. If you don’t type well that’s fine, take your smart phone and dictate voice to text to it and e-mail it to yourself. The highlight it, right click it and select copy and then paste it online. Wahlaa! Doing this over and over for just a few weeks will bring you up a few steps which is great but don’t loose sight of your vision. It’s going to take more of that.

Be wise.

Go to Google. Type in “free google business listing” and hammer that sucker out! There’s no need to pay the Google “broker” that calls $300 to put up a listing for you when it’s free. Get yourself listed.n It takes a few days as they have to mail you a post card but remember: 1. It’s free and 2. You can’t go from 0-70 that fast online even if it goes viral, it takes time. If you have a paid listing anywhere online first evaluate it. Do trucking companies go to this site looking for pilot cars? How long has the site been up? Go to the “Wayback Machine” and find out for yourself. If they’re newer (5-10 years) then a link on them isn’t worth that much. Be sure you click on some of the saved paged in “Wayback” and see if it wasn’t just parked for 10 years. No false representation here. Linking (reciprocal) linking is much more powerful on a site that has a lot of history. Find a internet dinosaur and now you’re working with something! You can even justify spending a few bucks a month as it’s over-all going to bring you more business. But make sure you always do two things: 1. Continually change or add to your content. 2. Don’t ever let the listing fall off as then you’ll tumble down in rankings and possibly hard. There’s no lack or pilot car loadboard “we text you, email you, alert you, WOW sites out there but you’ll just have to figure that out on your own. Snake oil has always sounded pretty good so by all means drink up!

Work you way up.

Want that banner on the high traffic sites? Want the Google Ad that just puts you in first place? Truth is if you could afford the Google Ad you wouldn’t be driving a pilot car so the next logical step is to advertise on a old, well established high traffic website as it’s cheaper anyway. The traffic is all related to you and you don’t have 15 year old kids clicking on ads that cost per click. Go for the monthly rate and don’t just automatically accept their monthly rate. Ask for the advertising manager and start playing your fiddle. There’s a deal for you in there somewhere much of the time.

Things are different these days. Technology advances daily and the internet is the new “GE” or “IBM” and here to stay for some time. Just like you we have to adapt to this (which is how we are able to share) new way of doing business as there’s no choice in the matter. If you’re going to get in the game half-ass is not going to cut it. Know what you’re doing, be persistent at it and you will accomplish your vision.

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PiloTrac is brought to you by - the largest marketplace for oversize and heavy haul shipping quotes in the world. Since 2003 we have been sending the trucking companies that use our system to the pilot car companies that list their services on our site. After many years we realized a live system would be not only more fair, but efficient as well. With our live posting feature pilot car companies have a better chance at getting a back haul thus maximizing your bottom line. Live posting works and persistence pays!

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